About the client
Stella Systems is an innovative composable platform for real-time data streaming and decision automation. Its flexible architecture enables companies across Smart City, agriculture, energy, industrial, and banking sectors to:
- Ingest and integrate millions of events per second
- Model and automate decisions using custom AI/ML models
- Deploy on cloud, on-premises, or at the network edge
Go to Stella →
A unified visual identity
There was no single brand book, multiple logo versions existed, and the color palette was inconsistent.
A modern website
one that could explain the platform’s complex capabilities in an accessible way for business decision-makers.
Strategic design leadership
as Chief Design Officer, to streamline design processes, introduce a design system, and optimize collaboration between product and marketing teams.
Partnership Goal
To establish a unified brand identity and rapid digital presence for Stella Systems—delivering a comprehensive brand book, Webflow website, custom pitch decks and presentations, bespoke illustrations, and ongoing UX/UI design support—through close collaboration with the CTO, CPO and CEO.
Scope of Work
Over the course of this engagement, I partnered directly with Stella Systems’ leadership (CTO, CPO, CEO) and cross-functional teams to deliver:
Throughout this engagement, I led a series of strategic and tactical design initiatives to elevate Stella Systems’ brand, digital presence and product UX/UI, including:
Brand Book & Visual Identity
Typography & Logotype Guidelines
Website Design & Webflow Development
Custom Illustrations & Schematics
Investor Pitch Deck
PowerPoint Presentation Templates
UX/UI Design Consultation
Strategic Design Leadership
35% faster delivery of product offers, enabled by on-brand pitch materials and templates.
Website launched in just 14 days from wireframes to live site in Webflow.
12 months of continuous design partnership, including weekly sprints and UX/UI support.
10+ key enterprise contacts secured through strategic pitch decks and presentations.